Wissens Campus Kuchl Logo Design & Brand Style Guide

Wissenscampus Kuchl brings together education, research, and industry in one place. The task was to design a logo that could serve as an umbrella identity for this diverse network—equally fitting for classrooms, laboratories, and business contexts. The mark needed to be versatile across digital and print, while reflecting the campus’s values of innovation, collaboration, and sustainable practice.

I developed a modular, geometric logo inspired by the campus’s timber architecture and its role as a knowledge hub. The clean, adaptable form conveys both structure and connectivity, making it flexible for different stakeholders. Building on this foundation, I created the full brand design and compiled it into a style guide, establishing principles for typography, color, and application to ensure clarity and consistency across all media.