Eurobison had established itself as Austria's premium bison meat provider, but their digital presence wasn't reaching its full potential. The existing website created barriers for users with disabilities, limiting access to their sustainable, high-quality products. With complex navigation, insufficient color contrast, and unclear product information hierarchy, the site failed to meet WCAG standards. For a brand built on values of natural, inclusive quality, the website needed to reflect that same accessibility for all customers, regardless of ability.

We reimagined Eurobison's digital experience from the ground up with accessibility at its core. By implementing WCAG 2.1 AA standards, we ensured proper semantic HTML structure, enhanced keyboard navigation, and optimized color contrast ratios throughout. Clear visual hierarchy guides users effortlessly from hero to product selection, while descriptive alt texts and ARIA labels make product imagery and information accessible to screen reader users. The result is an elegant, conversion-optimized e-commerce platform that extends Eurobison's commitment to quality and sustainability into the digital realm—welcoming every customer to discover Europe's finest bison meat.