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Building a Digital Home for Modern Travellers
Creating a premium brand identity and seamless digital experience for Vienna’s first capsule hotel that speaks to design-conscious nomads
Grand Pods needed a digital presence that clearly differentiated itself from the typical “budget hostel” image of capsule hotels. The task was to communicate luxury, innovation, and modern comfort in a way that appeals to discerning travelers seeking a unique, high-quality experience in Vienna. The website needed to showcase the space-saving capsule concept while emphasizing premium amenities, smart technology, and elegant design. Additionally, the booking process had to be intuitive and seamless, allowing guests to easily understand the various capsule options and pricing without feeling overwhelmed.
Solution
We developed a clear, modern digital concept that reflects Grand Pods’ philosophy: affordable comfort for young, trend- and style-conscious travelers. Warm, high-quality photography and a neutral color palette with strategic accents convey both luxury and coziness, while the design emphasizes the intelligent use of space in the capsules. The result is a welcoming yet contemporary atmosphere that connects innovation, style, and affordable comfort, positioning Grand Pods as a unique experience in the heart of Vienna. The intuitive user experience guides visitors seamlessly from inspiration to booking—with clear information architecture and mobile-optimized design.
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