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Wegener Brand Relaunch

Project infos

Agency
Superfye
Client
Wegener 1817
Discipline
Brand Relaunch
Credits
D. Grethen (Strategy)
Live site
Year
2020
Challenge
About
New zeitgeist for a brand with 200 years of experience. The German company R. & M. Wegener, founded in 1817, is one of the leading international manufacturers of headwear. When Theresa Wegener took over the traditional company in the 7th generation, the focus shifted to developing the company's own brand while continuing production for licensed partners such as Bugatti, Bruno Banani, Baldessarini, Hucke Berlin and Tamaris.
Solution
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