Flachau needed to break free from typical alpine tourism clichés and establish a distinctive identity that celebrates the pure joy of mountain experiences. The destination required a visual and verbal language that would resonate with fun-loving adventurers across all seasons while staying authentic to its Salzburg mountain heritage.

We developed "Am Gipfel der Gaudi" (At the Peak of Fun) as the central brand promise. The logo redesign introduced organic, hand-drawn vitality to the bold red wordmark. A distinctive signature look emerged through dreamy, light-soaked photography featuring vibrant pink and purple gradients with golden bokeh effects. This unmistakable visual energy transforms every touchpoint into an invitation to experience Flachau's unique promise: where mountains meet pure happiness.