A Minimum Viable Brand is a strategic approach I developed specifically for early-stage startups operating with limited budgets. Instead of investing in a complete brand system upfront, MVB focuses on the essential elements you need to launch professionally—strategic positioning, a strong logo, core visual identity, and key marketing materials. This lets you get to market quickly and professionally without overinvesting before you've validated product-market fit. As your startup scales and secures funding, your MVB foundation evolves into a comprehensive brand system. It's ideal for pre-seed and seed-stage companies that need to look credible to customers and investors without enterprise-level branding budgets.

Investors evaluate hundreds of pitches, and first impressions matter enormously. Professional branding signals that you're serious, strategic, and capable of execution—all critical factors in funding decisions. A cohesive brand identity demonstrates market understanding, attention to detail, and the ability to think long-term. When your pitch deck, website, and one-pager look polished and professional, investors spend less time questioning your credibility and more time evaluating your business model and growth potential. I've seen firsthand how strategic branding accelerates funding conversations—from seed rounds to Series A. Beyond aesthetics, strong branding shows you understand your target market and can articulate your value proposition clearly—exactly what investors want to see.

Timeline depends on project scope and your availability for feedback. A Minimum Viable Brand typically takes 2-3 weeks from kickoff to delivery—perfect for startups with imminent launch dates or funding deadlines. Complete brand identity projects with comprehensive guidelines and multiple applications typically span 4-6 weeks. For urgent situations (like upcoming demo days or product launches), I can accommodate accelerated timelines. The key factors are how quickly you can provide feedback, the complexity of your brand positioning, and whether you need additional deliverables like pitch decks or websites. During our initial consultation, I'll provide a realistic timeline tailored to your specific needs and urgency.

Absolutely, and this is exactly why strategic branding matters from day one. The brands I create for startups are built with flexibility in mind—establishing strong foundations that can adapt as your business evolves. If you pivot your product, target a new market, or shift your positioning, we can evolve your brand accordingly. Sometimes this means subtle refinements; other times it requires more substantial rebranding. Many of my startup clients have successfully navigated pivots while maintaining brand equity and recognition. The key is building brand systems that are coherent but not rigid. When you need to evolve, I'm here to guide that transition strategically, ensuring your brand continues to serve your business as it transforms.

Investment varies based on scope and your stage. Minimum Viable Brand packages for early-stage startups typically range from €3,500-6,000, covering strategic positioning, logo design, core visual identity, and essential marketing materials. Complete brand identity systems with comprehensive guidelines and extensive applications range from €8,000-15,000+. Pitch deck design, websites, and additional deliverables are priced separately based on complexity. Every startup is unique, and I provide transparent, customized quotes tailored to your specific needs and budget constraints. During our initial consultation, I'll thoroughly understand your goals, timeline, and required deliverables, then provide a detailed proposal that outlines everything clearly. Many startups find that strategic branding investment pays for itself quickly through improved customer acquisition, investor confidence, and operational efficiency.

Yes, intimately. Based in Salzburg and working extensively with startups across Austria, I understand the unique landscape of the Austrian startup ecosystem—from the growing tech scene in Vienna to emerging innovation hubs in Graz, Linz, and Salzburg. I'm familiar with the funding landscape (AWS, accent, speedinvest, and other local VCs), the key accelerators and incubators, and what resonates with Austrian and European customers. I also understand the balance startups need between establishing credibility in conservative Austrian B2B markets while appealing to international audiences. Whether you're B2B SaaS targeting DACH enterprises or consumer tech with global ambitions, I help you craft a brand that works in your specific context while positioning you for scalable growth.