
The tourism industry is unique: guests don't just book a service—they invest in an expectation, a feeling, a story. In an era where travelers choose between countless hotels, restaurants, and destinations, your brand is the decisive factor.
Professional branding in tourism and gastronomy goes far beyond a beautiful logo. It's the strategic design of every touchpoint with your guests—from the first impression on your website to the last detail on your menu. A strong brand creates:
Emotional Connection and Recognition – Guests remember brands that tell authentic stories and deliver clear promises. In the hospitality industry, emotional resonance translates directly to bookings and loyalty.
Trust in a Crowded Industry – In the age of Booking.com and TripAdvisor, professional branding sets you apart from competitors and justifies premium pricing. Your brand becomes your competitive advantage.
Differentiation Through Authenticity – The most successful tourism brands communicate their uniqueness clearly and consistently across all channels, turning commoditized services into memorable experiences.
Higher Conversion Rates – A cohesive brand identity transforms website visitors into guests and prospects into repeat customers. Every touchpoint reinforces your value proposition.
Long-Term Brand Value – Investments in professional branding pay dividends for years, building equity that increases your business value and creates lasting market position.
Seamless Guest Experiences – From your website to your signage to your service design, unified branding creates the seamless, elevated experiences today's travelers expect.
Having grown up in a ski resort in Vorarlberg and living in Salzburg for about 15 years, I understand the nuances of the Austrian tourism and hospitality industry in my DNA. I know the balance between tradition and modernity, between regional authenticity and international appeal. From boutique Alpine hotels to urban restaurants, from tourism regions to culinary concepts—I develop brands that capture the soul of your offering and sustainably inspire guests.
Hotel Branding & Identity
Hotel Branding & Identity
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Hotel Branding & Identity
Development of distinctive brand identities for hotels and accommodations—from city hotels to Alpine resorts. Your guests book an experience, not just a room.
- Brand positioning and guest persona development
- Logo design and complete visual identity
- Color palettes and typography systems for cohesive brand experiences
- Brand guidelines for consistent application
- Key cards, signage, and environmental graphics
- Digital and print communication materials
- Photography art direction and visual storytelling
Restaurant & Café Branding
Restaurant & Café Branding
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Restaurant & Café Branding
From concept development to the finest detail: gastronomy branding that makes your culinary philosophy visually tangible and attracts guests.
- Concept development and brand positioning
- Logo design and corporate identity
- Menu and beverage list design
- Interior branding and signage systems
- Packaging design (to-go, retail products)
- Social media branding and content strategy
- Website design for reservations and online presence
Destination Branding & Tourism Regions
Destination Branding & Tourism Regions
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Destination Branding & Tourism Regions
Successfully position regions and destinations: I develop brand identities that communicate your region's uniqueness and attract visitors.
- Destination brand development and storytelling
- Tourism board corporate design
- Campaign design and wayfinding systems
- Digital platforms and tourism websites
- Marketing materials for trade shows and events
- Visitor guidance and orientation systems
- Seasonal campaigns and themed initiatives
Food & Beverage Product Branding
Food & Beverage Product Branding
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Food & Beverage Product Branding
From regional specialties to premium product lines: packaging and branding for gastronomic products that convince on shelves and online.
- Product line development and naming
- Label and packaging design
- Premium and gift packaging
- Retail presentation and point-of-sale
- Organic and sustainability communication
- E-commerce integration
Digital Brand Experiences & Websites
Digital Brand Experiences & Websites
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Digital Brand Experiences & Websites
Your website is often the first contact with potential guests. I create digital experiences that bring your brand to life and increase bookings.
- Responsive website design and development
- Booking system integration
- UX/UI optimized for conversion
- Multilingual websites
- Google Maps and local SEO optimization
- Social media integration
- Content strategy for storytelling
Event & Experience Branding
Event & Experience Branding
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Event & Experience Branding
Culinary events, festivals, and special experiences need a strong visual identity. From concept to execution.
- Event branding and logo design
- Posters, flyers, and promotional materials
- Digital event communication
- Signage and wayfinding systems
- Merchandise design
- Sponsor and partner integration
Spa & Wellness Branding
Spa & Wellness Branding
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Spa & Wellness Branding
Wellness areas require special sensitivity: brand identities that radiate tranquility, quality, and exclusivity.
- Spa brand concept and naming
- Treatment menus and price lists
- Private label product line branding
- Signage and ambient design
- Wellness packages and premium offerings
- Mindfulness and digital detox branding
Rebranding & Brand Renewal
Rebranding & Brand Renewal
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Rebranding & Brand Renewal
Traditional hotels and established restaurants deserve a contemporary appearance. I guide rebranding processes with respect for your history.
- Brand analysis and positioning workshops
- Gradual brand transformation
- Stakeholder communication
- Roll-out strategy and timeline planning
- Balance between tradition and modernity
- Bringing team members and regular guests along
Let's Talk About Your Vision
Discovery & Strategic Foundation
Discovery & Strategic Foundation
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Discovery & Strategic Foundation
We begin by understanding your business, industry landscape, target audience, and competitive positioning. Through collaborative discovery sessions, we explore your goals, challenges, and vision—whether that's brand identity development, website design, marketing materials, or comprehensive design solutions. This strategic foundation ensures every creative decision serves your business objectives and resonates with your audience.
Strategy & Creative Direction
Strategy & Creative Direction
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Strategy & Creative Direction
Based on our discovery insights, we develop your strategic roadmap and creative direction. This includes defining brand positioning and visual strategy, planning website structure and user experience (if applicable), outlining marketing materials and touchpoints, and establishing a cohesive design system. I explore multiple creative directions through mood boards, visual references, and conceptual approaches. You'll see 2-3 distinct concepts, and we discuss the strategic thinking behind each to ensure alignment with your goals.
Design & Development
Design & Development
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Design & Development
Once we've aligned on direction, I bring your vision to life across all needed applications. This includes brand identity design (logo, colors, typography, visual elements), website design and development (responsive, conversion-optimized, CMS-powered), print and marketing materials (business cards, brochures, packaging), and digital assets (social media, presentations, email templates). You'll see progress at key milestones and provide feedback to ensure everything exceeds your expectations.
Refinement & Finalization
Refinement & Finalization
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Refinement & Finalization
Through collaborative review rounds, we perfect every detail—from color calibration to typographic hierarchy, from website interactions to print specifications. For brand work, this includes finalizing all logo variations and creating comprehensive brand guidelines. For websites, this includes testing across devices, optimizing performance, and configuring analytics. For print materials, this includes preparing production-ready files with proper specifications. Everything is refined until it's flawless.
Launch & Ongoing Partnership
Launch & Ongoing Partnership
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Launch & Ongoing Partnership
You receive all deliverables in the formats specified in our project scope—brand assets in multiple file formats, websites launched and live with training provided, print materials production-ready or coordinated with vendors. Comprehensive documentation ensures you understand how to use and maintain everything. Beyond delivery, I remain available for questions, new applications, and ongoing design support. This partnership approach ensures your design continues to serve your business effectively as you grow.
How much do your design services cost?
How much do your design services cost?
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How much do your design services cost?
Every project is unique, and pricing depends on scope, complexity, and your specific needs. Rather than providing generic price ranges, I've developed tailored packages that cover most scenarios—from focused logo design to comprehensive brand identities and complete website solutions. During our initial consultation, I'll understand your requirements and share the package options that fit your situation. This ensures you get exactly what you need with transparent, fair pricing.
How long does a project take?
How long does a project take?
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How long does a project take?
Timeline depends on project scope, your availability, and how feedback loops progress. A focused logo design typically takes 2-4 weeks, while comprehensive projects can span 6-12 weeks. The key factors are the complexity of deliverables, how quickly content and feedback are provided, and decision-making timelines. During our kickoff, I'll provide a realistic timeline based on your specific project and availability. I'm flexible and can accommodate urgent timelines when needed.
What's included in your services?
What's included in your services?
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What's included in your services?
Services are tailored precisely to your needs. Some clients need only a logo, others require logo with color definitions, and still others need complete brand identity systems including logo, corporate design, and brand guidelines. For website projects, some clients need just design work (which I deliver to their development team), while others need the complete package—concept, design, development, and ongoing support. If you need marketing strategy or positioning work, I bring in specialists from my strong creative network to ensure you get the highest level expertise for every aspect of your project.
How many revisions are included?
How many revisions are included?
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How many revisions are included?
My terms include 2 revision rounds, but in reality, I work with you until you're 100% happy with the result. Most projects nail the direction within those rounds because we invest time upfront to truly understand your vision. If additional refinements are needed, we work it out—my priority is your complete satisfaction and creating work you're genuinely excited about. Success comes from collaboration, not counting revisions.
What's your design approach?
What's your design approach?
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What's your design approach?
My approach combines strategic thinking with creative execution. I start by deeply understanding your business, audience, and goals—not just jumping into design. Every creative decision is backed by strategy, ensuring your design works hard for your business. I explore multiple concepts, collaborate closely throughout, and maintain open communication. Whether it's brand identity, website design, or marketing materials, the goal is creating design that's not just beautiful but effective—driving recognition, engagement, and business results.
Do you handle website development or just design?
Do you handle website development or just design?
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Do you handle website development or just design?
Both! It depends on your needs. For some clients and agencies, I provide design work that their development team implements. For others, I handle the complete website journey—concept, design, development, and ongoing support. I'm comfortable working in either scenario. This flexibility means you get the exact level of service you need, whether that's creative direction only or a fully managed website solution from start to finish.
Can I manage my website content myself?
Can I manage my website content myself?
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Can I manage my website content myself?
Yes, absolutely. All websites I build are designed for you to easily update content on your own without technical knowledge. You'll receive training and documentation on managing your content management system (CMS). For everyday updates like text changes, new images, or blog posts, you'll have complete control. For more complex changes or new features, I'm available for ongoing support to ensure your site continues to perform optimally.
How do you ensure consistency across different materials?
How do you ensure consistency across different materials?
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How do you ensure consistency across different materials?
Brand consistency is fundamental to effective design. I establish comprehensive brand systems from the start, including detailed brand guidelines that define usage rules, design templates for common applications, clear documentation for teams and vendors, and systematic approach to all touchpoints. When working on multiple deliverables (website, print materials, digital assets), everything is designed within the same cohesive system. This ensures your brand looks professional and recognizable everywhere—from business cards to websites to marketing campaigns.
Do you provide ongoing support?
Do you provide ongoing support?
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Do you provide ongoing support?
Yes. I provide ongoing support and optimization after project completion. This includes website maintenance and updates, new marketing materials as needed, brand expansion for new applications, technical troubleshooting, and strategic consultation for future initiatives. Many clients work with me on an ongoing basis, which ensures brand consistency and enables faster execution when new needs arise. Whether you need occasional help or regular monthly support, I'm here as your long-term partner.
Do you understand the unique needs of tourism and hospitality businesses?
Do you understand the unique needs of tourism and hospitality businesses?
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Do you understand the unique needs of tourism and hospitality businesses?
Absolutely. Having grown up in a ski resort in Vorarlberg and living in Salzburg for about 15 years, I understand the Austrian tourism industry intimately. I know the balance between tradition and modernity, between regional authenticity and international appeal. Tourism and gastronomy brands require special attention to emotional storytelling, guest experience design, seasonal considerations, and multilingual communication. Whether it's a boutique Alpine hotel, urban restaurant, destination marketing, or wellness resort, I create brands that resonate with travelers and drive bookings.
Can you help increase direct bookings through our website?
Can you help increase direct bookings through our website?
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Can you help increase direct bookings through our website?
Yes, that's a primary focus for hospitality websites. I design conversion-optimized booking experiences with compelling visual storytelling that showcases your unique atmosphere, intuitive booking system integration with clear calls-to-action, mobile-first design (most travel bookings happen on mobile), multilingual support for international guests, strategic photography and content that builds emotional connection, and SEO optimization for local and destination-based searches. The goal is reducing dependency on OTAs like Booking.com by making direct bookings easy and attractive.
Do you create seasonal campaigns and promotional materials?
Do you create seasonal campaigns and promotional materials?
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Do you create seasonal campaigns and promotional materials?
Absolutely! Tourism businesses need fresh seasonal content throughout the year. I design winter/summer campaign materials, seasonal menus and promotional offers, event branding for festivals or special occasions, social media content for ongoing engagement, email marketing templates for guest communications, and packages presentation for special experiences. Once your core brand identity is established, creating seasonal variations becomes efficient while maintaining brand consistency. Many hospitality clients work with me on ongoing retainer for continuous seasonal marketing support.
Initiative Corporate Design Austria
Initiative Corporate Design Austria
Initiative Corporate Design Austria
Make Your Brand a Magnet for Guests
Whether it's a new hotel concept, restaurant opening, or destination repositioning—contact me for an initial consultation. Together, we'll develop a brand that inspires your guests and sustainably strengthens your business.

Hi, I’m Chris!
At my boutique design studio in Salzburg, we craft memorable brands and shape digital experiences that leave a lasting impression.