ARCHIVED: Salewa „Get Vertical“ Campaign 2015

CLIENT: Salewa / Oberalp AG
AGENCY: zooom productions
ROLE: art direction / graphic design /
post production
CREDITS: Ray Demski (photography)
YEAR / STATUS: 2014-2015 / executed

For Salewa´s brand relaunch in 2014 the whole visual language was redesigned from scratch. So was the corporate imagery – it is considered to be very dark with the contrast of night and light as a key ingredient for all the images on brand level. The „get vertical“ campaign for summer 2015 was realized in a spectacular night shooting in Val Gardena (Dolomites) with photographer Ray Demski.

CLIENT: Salewa / Oberalp AG
AGENCY: zooom productions
ROLE: art direction / graphic design /
post production
CREDITS: Ray Demski (photography)
YEAR / STATUS: 2014-2015 / executed

For Salewa´s brand relaunch in 2014 the whole visual language was redesigned from scratch. So was the corporate imagery – it is considered to be very dark with the contrast of night and light as a key ingredient for all the images on brand level. The „get vertical“ campaign for summer 2015 was realized in a spectacular night shooting in Val Gardena (Dolomites) with photographer Ray Demski.