SCREEN DESIGN

The footwear microsite was not designed to show a specific model but to explain the countless technologies used in Salewa Footwear products. Starting with the most basic element – the insole – the shoe builds up piece by piece with the user’s scrolling.

 
 

THE MASTER OF ALL SHOES

Since there was shoe in the whole range that incorporates all Salewa Footwear Technogies in only one shoe, the mission was to create this one – the result was a 3D polygon style shoe model that perfectly blends into Salewa’s corporate design.

SALEWA FOOTWEAR TECH ICONS

Custom designed icons for on- and offline useage to illustrate the countless technologies used in Salewa Footwear.

Salewa Campaign Visual

Alt gegen Neu – ein Upgrade mir Rabatt!

Mit der „Shoe-Scrapping“ Kampagne von Salewa wurden Kunden angeboten, einen Rabatt auf neue Schuhe zu bekommen wenn man seine alten mitbringt. Das Visual wurde ausschließlich mit Photoshop und Illustrator aus nur einem einzigen Produktfoto gefertigt.

Kunde

Salewa

Agentur

Zooom

Rolle

Art Direktion

Jahr

2015